Tracking parameters

Events

Following events are supported:

1. ProductViewed - tracked when dedicated product page (PDP) was viewed

2. ProductAddedToCart - tracked when product added to shopping cart

3. CheckoutCompleted - tracked when checkout completed successfully

Event Data Structure

Data structure is the same for all three events and should include at least one product:

{
  partnerUserId: "123-123",
  products: [
    {
      id: "1",
      name: "Name",
      buyUrl: "https://...",
      imageUrl: "https: //...",
      brand: "A name",
      price: 123.99,
      currency: "USD"
    },
    {
      id: "2",
      name: "Another Name",
      buyUrl: "https://...",
      imageUrl: "https: //...",
      brand: "Brand name",
      price: 22,
      currency: "USD",
      quantity: 3
    }
  ]
}

Event Object

Property Key	Value Type	Parameter Description
partnerUserId	string	The same partner user id value that was used during Wishi SDK initialization.
products	array of objects	Array of JSON objects that contains a list of products associated with the event. All properties except quantity are required.

Product Object

All fields are required except quantity

Property Key	Value Type	Parameter Description
id	string	Product SKU. If other type of ID is used, please contact support before setting up the pixel.
name	string	Product name
buyUrl	url	PDP or other buy URL
imageUrl	url	Product image url
brand	string	Product brand name
price	integer, float	Full product price
currency	string	Currency for the price specified.
quantity	integer	Number of products, default 1